Peru presented the international campaign “Peru Wow” within the International Tourism Fair (FITUR) framework, which takes place in Madrid from January 24 to 28.
The “Peru Wow” campaign aims to reach 61.6 million people and generate 545 million impacts in the United States, Mexico, Chile, Colombia, Brazil, Argentina, Spain, France, and Germany through a comprehensive strategy.
The goal is to strengthen the image of our country as a diverse, unique, and always surprising tourist destination. For this purpose, the campaign’s main video, which was presented at FITUR, tells a fictional story of two astronauts who, from space, observe the impressive landscapes and historical monuments that Peru possesses and decide to travel to our country and experience the unique offerings that Peru offers to its visitors. The campaign highlights Peru’s attractions, such as Machu Picchu, the floating islands of the Uros, Kuélap, Choquequirao, the Amazon, the city of Arequipa, the Historic Center of Lima, the Gocta waterfall, among many others, as well as experiences such as community tourism, gastronomy, adventure, among many others.
“We want visitors to be surprised by coming to Peru,” said Angélica Matsuda, Executive President of PromPerú.
